Plan together.
We build a target list of on- and off-premise accounts with your team, share consumer demand from our Request-a-Store form, and start awareness content through The Liquor Connoisseur.
Trade Partners › Distributors
Perspection Spirits is growing its distributor network. If you represent a territory where our portfolio is a strong fit, we'd like to hear from you.
The portfolio
Perspection Spirits currently has two SKUs — a flavored vodka and a New Western-style gin — both TTB-approved and crafted in partnership with GB Distillers in Wheatley Heights, New York. Each bottle features hand-drawn FoxSwan artwork that stands out on any shelf.
Wholesale pricing is discussed through the appropriate channel only and is never posted publicly. Our team will share margin and terms directly after initial contact.
Where we stand
Perspection is early in its journey, and we'd rather show you exactly where we are than dress it up. Here is our current footprint.
In an open state, you aren't inheriting a brand that's already been shopped around. You're building it with us from the first account. Founding partners get a co-planned market launch, priority for our media and activation support, and a dedicated Perspection market rep working alongside your team.
Demand starts before the shelf
Crystal and Roger created The Liquor Connoisseur to make spirits approachable through conversation with distillers, bartenders, founders and makers. That platform now gives Perspection something most new brands have to buy: an engaged audience that already trusts the people behind the bottle.
Our upcoming industry interview series features distributors, sales leaders, bartenders and buyers talking about what it takes to build a brand in today's market. For our distribution partners, that means a platform to share your story with the trade and consumers in your territory.
What it means in your market:
A partnership, not a pass-through
We don't expect a distributor to build a new brand alone, and we won't try to build it alone either. Perspection puts real resources behind every market we enter. In return, we partner with distributors whose sales teams actively present, place and reorder Perspection.
At 30, 60 and 90 days we review placements, reorders and depletions with you, including which accounts each team opened. Partnerships that grow are the ones where both teams sell.
How a market launch works
We build a target list of on- and off-premise accounts with your team, share consumer demand from our Request-a-Store form, and start awareness content through The Liquor Connoisseur.
Your rep and our market rep work the target list together. Every new account gets staff training, shelf talkers, menu cards and recipe cards.
Permitted tastings, cocktail features and staff follow-up. At day 30 we review sell-through and reorders with you, account by account.
Our rep returns to every account for the second order, and we expand into the next tier of accounts. At day 60 we review depletions and plan the next quarter together.
After 90 days, we keep meeting monthly on depletions, new accounts and what's working.
The details
FOB pricing, margin structure and terms are shared directly after first contact. Product sheets, the trade overview and the retailer marketing kit are available in Trade Materials.
Connect with us
Tell us about your company, the territory you cover, and what you're looking for. Our team will follow up with full portfolio details, terms, and logistics. No pricing is shared through this form.